• Lifestyle , Tourism Marketing & PR

    Build Sustainability

  • Consulting & Training

    Strategic Collaboration

  • Digital Marketing & Innovation

    Creating Opportunities

What's not on Paper


An international dynamic team of diverse and committed individuals who are passionate in marketing and public relations. Armed with key influences in Europe and Southeast Asia, the Team prides in providing professional solutions to your business needs.

What we do


Depending on the client's requirement, the scope of our marketing and public relations services can be tailor-made to meet your needs and budget. Our market knowledge and experience in key markets – France, Spain and Portugal and Southeast Asia adds value when you consult with us as we undertake the promotion of your business.

Our main services
Representative offices | Public and Media Relations | Marketing Strategy | Events Communications | Digital Marketing & Social Media | Fairs & Exhbitions | Roadshows, Seminars and Workshops

  • Lifestyle, Tourism Marketing & PR

    tailor made to your specific needs

    As owners of hotels or resorts or luxury shopping outlets, it is a necessity to build your brand and develop your business in a sustainable way. People are on a constant lookout for attractive and dream holiday destinations, wellness, beauty and spas, shopping and retail experience, lifestyle dining, entertainment and other fabulous experiences. That's where we come in to bring that gap closer to reach these customers hunting for unique experiences.

  • Consulting & Training

    key learning strategies sure to enhance your business

    Annually we collaborate with strategic partners within the industry to run business learning workshops and seminars. These include the Luxury Business Circle (LBC) to assist creators of luxury products and services in development of their brand; providing consulting services for tourism marketing and to provide PR training to benefit hotels and resorts.

  • Digital Marketing & Innovation

    constant is the only change

    Keep your customers close to you daily. The landscape in global communication has changed. A sound digital marketing strategy makes a huge difference to companies in this new digital era. That’s why we have our teams working on digital creatives and innovations to realise your business objectives. Discover with us how you can surprise your clients through tactical means via social media. We ensure that we generate results that goes beyond expectation.

The A Team


Adlina Borhan

CEO & Co-Founder

With marketing and PR background – Adlina conceptualizes, networks and strategizes. Her extensive experience and knowledge in the travel, tourism and hospitality industry adds profound value. Tourism boards, convention bureaus, airlines, international hotels and resorts are tucked under her belt. Malaysian-born and currently residing in France, her understanding of different cultures are exponentially sound and leads operations in France, Spain & Portugal.

Dr. Farizal Razalli


A multi-talented academician with a Ph.D in Political Science from the prestigious France's Sciences Po. His passion for Malaysian luxury lifestyle has him put aside energy politics. His research has brought him to the most remote places in the world, featuring the untamed Africa to the cultural diversity of Asia. Well versed in French, German, Spanish, English and Malay.

Azrina Muslim


General Manager of AB & ARTHO in Southeast Asia, she is equipped with experience and knowledge in the Travel and Tourism industry mainly involved in strategic planning, market research and reputation management. Azrina is well versed in Corporate, MICE, Nature-based, Responsible & Sustainable Tourism sectors.

Ramón Oriol


Based in Barcelona, Ramon’s experience in retail, commerce and distribution combined with tourism is an asset as our portfolio combines lifestyle and travel. The Spanish outbound travel landscape is progressing favourably for the past few years and are showing prospecting signs to further develop more Spanish business into Asia and viceversa.

Suzanne Lh.


Accumulated vast experience and knowledge in branding, graphic design, printing, publishing, web development and social media. Right next to her dedication and passion towards her work is her search for the best Piccolo latte or a plate of Char Kuey Teow.

Syaz Rosman


An Institut Supérieur de Marketing du Luxe graduate, works closely with Adlina and Dr Farizal to champion the lifestyle and luxury business development among emerging brands and new talents. His immersion in the world of lifestyle and luxury adds value in this niche industry. Well travelled in Europe and fluent in English, Malay and French.

+33 1 43 26 46 62
+33 1 42 33 18 66
Regional Marketing & Business Dev Agency
(Lifestyle, Travel & Tourism)
Member of ASEANTA (ASEAN Tourism Association)
Member of Malaysian-French Chamber of Commerce & Industry